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Graubünden Tourism
Energy at Its Finest.
An integrated campaign that turned the fine dry-cured beef delicacy "Bündnerfleisch" into an all-natural and a high-quality source of protein for a young generation. Based on the little-known fact that "Bündnerfleisch" contains an incredible 40% protein and only 4% fat. Three limited-edition packaging designs which could only be ordered from the online shop if the users completed an interactive mobile-challenge.
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Casestudy
The order button in the online shop was only activated if one of the three physical exercises was successfully completed, using the smartphone.
