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Edelweiss air

Catch a Flight
to Buenos Aires.

Seeing a plane in the sky is a sure trigger for wanderlust. The Swiss airline Edelweiss uses this fact to promote its new direct flights to Buenos Aires. Therefore we turn sophisticated real time flight data into the augmented reality game “Catch a Flight to Buenos Aires”. It lets you use your smartphone to seek and catch Edelweiss planes in the sky bound for Buenos Aires in real time and win flights to go there.

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Casestudy

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contagious magazine

“This campaign simplifies
sophisticated data, making it work seamlessly for app users.”

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awards

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Best of swiss web

1 Gold, 2 Silver, 1 Master Nomination

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Best of swiss Apps

1 Gold, 1 Silver, 1 Bronze, 1 Master Nomination, 1 Shortlist

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ADC Switzerland

3 Silver, 3 Bronze, 1 Shortlist

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One show new york

5 Merit, 2 Shortlist

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Crossmedia award

1 Silver

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ADC europe

3 Nomination