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BFU Switzerland

Don’t mess it up.

A nationwide prevention campaign that draws the attention of GenZ to the dangers of motorcycling. The social media campaign immerses the young target group (15 to 18 years old) in bizarre, colourful and unexpected worlds and combines them with vital safety tips. The campaign was rolled out via Instagram, Snapchat, Tiktok and YouTube and was enriched with animated sticker sets, a landing page and influencer content.

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Social media campaign

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Beratungsstelle für Unfallverhütung

“Bold, bizarre and wonderfully successful.”