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Samsung
Finger Swiping Good
A digital marketing stunt that uses the social media zeitgeist "Fake Out of Home" to make the new Samsung Galaxy Watch6 the most popular hiking smartwatch among the GenZ target group. A product demonstration in which technology and surreality merge into an unforgettable brand experience.
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Case study
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JJ Delgado, Digital Business Maker
“Do not underestimate the power of human creativity. This is the new ad for Samsung and it is crushing it.”
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Original social video
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awards
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ADC Switzerland
1 Bronze, 1 Shortlist
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ADC Europe
1 Shortlist
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Best of Swiss web award
1 Shortlist
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Credits
Adrian Merz (Executive Creative Director), Katrin Espelage (Creative Director), Torben Cording (Senior Art Director), Florian Birkner (Senior Copywriter), Nicolas Hostettler (Managing Director), Jacqueline Willimann (Senior Account Manager), Anna Jakrlin (Senior Content Consultant), Matthias Kappeler (Director), Ivan Lüthi (CGI & VFX)