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Samsung
The FlipCode Mystery
An immersive multi-channel campaign by Samsung in cooperation with the Swiss pop culture TV series "Tschugger", which enables the target group to crack an interactive crime case involving the all-new Samsung Galaxy Z Flip5 phone. The perfect symbiosis of traditional TV and digital activation.
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Case study
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Overview
For the launch we are pairing the all-new Samsung Galaxy Z Flip5 with the most successful and most-watched pop culture TV series in Switzerland: "Tschugger". With this strong partnership, Samsung benefits from Tschugger's cult status, its pop culture image and the already extremely large Swiss-German fan base, which is congruent with Samsung's target group. Based on this partnership, we are creating the immersive digital campaign "The FlipCode Mystery".
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activation films
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Social mini-series
While the whole of Switzerland is eagerly awaiting the 3rd season of “Tschugger”, we are launching an exclusive spin-off mini-series (4 episodes) on all social channels one month before the official start of the season. In this crime series, everything revolves around the mafia, a 10'000 franc bounty and a forgotten mobile phone unlock code for Z Flip5 (aka FlipCode). However, only our fans can search for, find and decipher this vital, lost mobile phone unlock code. And they will do so live during the TV broadcast of the original 3rd „Tschugger“ season on SRF.
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persoenlich
“Product placement at its best.”
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awards
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ADC Switzerland
1 Gold, 1 Silver, 2 Bronze, 1 Shortlist
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best of swiss web award
1 Gold, 2 Silver, 1 Master Nomination
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Crossmedia award
1 Gold
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Sponsoring excellence award
1 Gold
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ADC Europe
2 Shortlist
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EDI Film Award
2 Shortlist
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Credits
Adrian Merz (Executive Creative Director), Katrin Espelage (Creative Director), Leandro Disler (Art Director), Jodok Meier (Copywriter), Paul Gutjahr (Digital Art Director), Nicolas Hostettler (Managing Director), Jacqueline Willimann (Senior Account Manager), Stephanie Weber (Account Manager), Shining (Filmproduktion)