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graubünden tourism
Pre-Sale only
for Grandparents.
To launch the long-awaited sequel to the bestselling children’s book Gian und Giachen, we introduce a heart-warming and exclusive pre-sale only for grandparents. Three weeks before the official sales launch, only grandparents are able to buy the sought-after children's book and look forward to a guaranteed visit from the little ones. Obviously only if they prove their grandparent status as with family photos, children’s drawings or even by bringing their grandchild to the bookshop.
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casestudy
Commercial to activate all the Swiss grandparents:
Hordes of grandparents homed in on the bookshops from the very first day of the pre-sale. Where they could confirm their grandparent status with family photos, children’s drawings or even by bringing their grandchild to the bookshop.
