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graubünden tourism
Home of Trails.
A global campaign that positions Graubünden as one of the most attractive bike regions in the world. Featuring the world-famous bike-star Danny MacAskill and the iconic downhill rider Claudio Caluori, the campaign highlights the versatility of Graubünden and its endless mountain bike trails in a noisy, fun and action packed way.
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Casestudy
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red bull
“An epic trip across Graubünden.”
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The movie
Behind the Scenes:
Additional campaign elements:
