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Nike Moscow
Korobka Rebels.
Petro dollars have funded the new face of Russian Football. But at a cost. A lack of opportunity and a feeling of distrust has set in amongst the next generation of young players. So we sparked a revolution across the korobka (cage) football pitches, to champion this unique style of the game, and create a new identity for the korobka players to let the world see the true face of Russian football. An integrated campaign that included a visual identity, a music video, a tvc, several football events throughout Moscow and a large amount of social assets.
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Case study
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TVC
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Designboom
“NIKE deep dives beautifully into Russia’s 'cage football' subculture.”
We recruited on over 1000 Korobkas. Over 7000 players signed up across the 10 districts of Moscow.
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Music video
Together with Russian rapper L'One we created the rebel soundtrack of the Korobka movement, shared it on itunes to over a million listeners.
