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CSS

Lebenszeit

The world today is fast and fleeting. Our lives in the always-on mode seem to be racing past us. As the largest Swiss health insurance, CSS wants to inspire the population to lead a more mindful, healthier, and consequently more fulfilling life. Therefore, it encourages reflection on one's own lifetime (“Lebenszeit”) with a nationwide campaign.

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Case study

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part 1: lifetime questions

The campaign asks simple lifetime questions in the first phase. Precisely tailored to the environment, medium and time of day.

Also on television, calm and silent. Just questions:

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part 2: lifetime answers

In the second phase, we provide intimate and profound answers with very different perspectives on life. And this in the form of 12 touching long-content stories.

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EDI film award committee

“A profound and visually marvellous journey into twelve intimate lifetime stories.”

At the same time, two TV adverts were broadcast as trailers.

The stories were distributed via all social media channels and staged on the interactive campaign page: www.css.ch/lebenszeit

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awards

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EDI Film award

1 Silver

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ADC Switzerland

2 Shortlist

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crossmedia award

1 Shortlist

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Credits

Adrian Merz (Executive Creative Director), Katrin Espelage (Creative Director), Thomas Berger (Design Director), Moritz Kuhn (Senior Copywriter), Florian Birkner (Senior Copywriter), Torben Cording (Senior Art Director), Jasmin Jost (Senior Account Manager), Jelena Haak (Account Manager), Maurice Ziegler (Account & Content Manager), Anne Muhl (Strategy Director), Florence Scherer (Strategist), Maurizio Rugghia (Managing Partner), Nicolas Hostettler (Managing Director), Johannes Raggio (Copywriter), Peter Brönnimann (Copywriter), Fabian Habisreutinger (Strategy Director Media & Data), Anna Jakrlin (Senior Content Consultant), Katharina Günther (Head of Media Planning), Florian Beck (Chief Creative), Tino Elsener (Strategy Director Digital), Daniel Zuberbühler (Managing Partner), Stories (Filmproduktion)