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Migros
M-Budget Helpers.
To promote M-Budget – the low price product range of Switzerland’s largest retailer – during the festival season, we created the 'M-Budget Helpers'. A campaign that turns festival visitors into living products, which offer unexpected services for very little money.
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The campaign
In order to recruit young people who are short of cash we released films making the following offer: Become a 'M-Budget Helper' and go to the music festivals not only for free, even better make money with it.
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20 minuten
“This summer young people earn money while partying at Swiss festivals.”
The target group competed to become the target group: from over 5000 candidates, 350 were chosen and became the „M-Budget Helpers“. Over 180'000 festival visitors were reached.
