Adrian Merz – Executive Creative Director

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neue zürcher zeitung

The Digital
Newspaper Holder.

To advertise the digital issue of the Neuer Zürcher Zeitung, we modified the iconic wooden newspaper holders. So they were able to stream and display breaking news in real time. Our digital newspaper holders surprised the target audience with news that were more up to date than the printed newspaper.

 


Casestudy

 
 


PSFK New york

“This ingenious digital hack transforms the archaic newspaper into a real-time news source.”

 
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awards


D&AD London

1 Wooden Pencil


One Show new york

1 Bronze


ADC Europe

1 Silver, 1 Nomination


adc Switzerland

2 Silver, 1 Shortlist


best of swiss web

1 Gold, 1 Master Nomination


adc germany

2 Shortlist