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Nike europe
NikeFuel Guides.
To celebrate the launch of the FuelBand SE, we created NikeFuel Guides for the most dynamic cities in Europe: London, Paris and Berlin. While the FuelBand keeps track of your movements, the NikeFuel Guides connect you to hidden places, local events and surprising moments that allow you to life the active lifestyle you crave.
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casestudy
Alongside the digital NikeFuel guides three exhilarating films were released, one for each city: Paris, London and Berlin. Mixing sports, culture, art and lifestyle together.
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Highsnobiety
“This marks the moment inspiration becomes enablement: A digital currency that can be earned by moving around in everyday life.”
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Printed nikefuel
guide “paris”
