Adrian Merz – Executive Creative Director

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Samsung

Epic Mode.

Glamorous holidays, high society events, car porn deluxe – GenZ knows how to stage their lives epically on social media. Or let’s say, they know how to fake it. To redeem them from their fake life, Samsung is creating the first smartphone edition for the launch of the new Galaxy S21 that makes the lifestyle of its winners truly epic for a whole year. „Epic Mode“ unlocks 12 highly exclusive, specially programmed and pre-installed apps, features and services on a strictly limited number of Galaxy S21s. Worth over USD 30’000. For example the Epic Car-Key App: open and drive your own e-sports car. Or the Epic Holiday App: check into the most stunning holiday villas worldwide for free.

 


activation film

 


Gen z

“Goodbye Fake Life. Hello Epic Everyday.”

"Epic Mode" unlocks 12 highly exclusive, specially programmed and pre-installed apps, features and services on a strictly limited number of Galaxy S21s. For example:

Epic CarKey App: Open and drive your own e-sports car.
Epic Holiday App: Check into epic holiday villas worldwide for free.
Epic OilSelfie App: Let an artist turn your selfies into oil paintings.
Epic Cash App: Go shopping at Samsung expense with Samsung Pay.
Epic Fame App: Get your social content boosted by famous influencers.
Epic Style App: Get round-the-clock styling advice from the pros via video call.
Epic Gaming App: Make yourself a monthly V-Bucks millionaire in Fortnite.
Epic Streaming App: Unlock all your favourite streaming services like Netflix, Disney+ and Spotify for free.

 


awards


Adc switzerland

1 Silver, 2 Bronze, 2 Shortlist


Best of swiss web

1 Silver, 1 Bronze


Effie Switzerland

1 Silver


Adc Europe

1 Bronze