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Samsung

AI Grandmaster

With this interactive campaign, we are giving all users the opportunity to discover the AI features of the new Samsung Galaxy Z Flip6 without the need for a Samsung device. The activation film shows the use of specific AI features such as ‘Circle to Search’, ‘Live Translate’ or ‘Photo Assist’ in an entertaining way. All users need this knowledge to pass the interactive AI challenges on the mobile campaign website in order to receive the title of an AI Grandmaster.

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Activation film

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user comment

“How do you make an explanatory campaign fun and entertaining? Exactly like this.”

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Overview

The centrepiece of the campaign is the activation film, in which an odd, wise AI Grandmaster brings the all-new features to life. The film takes users to an interactive mobile site where they can put their own AI skills to the test. The Grandmaster guides users through a 3-step interactive test centred around the new Samsung Galaxy Z Flip6.

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Credits

Adrian Merz (Executive Creative Director), Leandro Disler (Art Direction), Jodok Meier (Copywriting), Jacqueline Willimann (Senior Account Manager), Tino Elsener (Strategy Director Digital), Nicolas Hostettler (Managing Director), Filmproduktion: doity Production GmbH, Lars Timmermann (Director)