Adrian Merz – Executive Creative Director
Adrian Merz – Executive Creative Director

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Allianz

Share Your Fire.

Fans want to be as close to their idols as possible. Not that easy in times when social distancing defines the world. For the launch of its global Olympic partnership, Allianz Insurance wants to give back a piece of the lost connection between Swiss sports fans and their stars and presents: Share Your Fire. The core element of this integrated campaign is a strictly limited collection of upcycled sportswear, hand-made from the original jerseys actually worn by Swiss star athletes.

 

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Case study

 
 

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Activation film

 

Over several months, the original, worn jerseys were collected, cut into thousands of pieces and handcrafted into 100 new shirts by fashion designer Julia Seemann and Olympic snowboard medallist Iouri Podladtchikov.

 

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Fashion Paper

“Priceless: Sportswear collection made from matchworn jerseys of Swiss top athletes.”

 
 

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awards

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Adc switzerland

1 Bronze, 2 Shortlist

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Adc Europe

1 Bronze

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Crossmedia award

1 Bronze