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Sunrise

Sunrise Fresh.

Digital-first launch campaign for Sunrise Fresh: the mobile subscription for everyone under 30. Six interactive films, animated key visuals and various content pieces showcase the many advantages of the new mobile subscription on all channels of GenZ. Within all assets of the campaign, the real and the digital world merge in a wild and bizarre way. Additional measures such as DOOH, audio and cinema spots, as well as social media and POS activations complete the 360-degree campaign.

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activation films

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genz mag

“A campaign with the deepest understanding of GenZ.”

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Awards

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ADC Switzerland

3 Shortlist

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Credits

Adrian Merz (Creative Director), Leandro Disler (Art Director), Jodok Meier (Copywriter), Torben Cording (Art Director), Florian Birkner (Copywriter), Thomas Berger (Art Director), Peter Brönnimann (Copywriter), Nadine Treml (Account Manager), Türi Cengiz (Account Director), Nicolas Hostettler (Strategy Director), Fabian Habisreutinger (Strategy Director Media), Kevin Schaelchlin (Digital Planner & Consultant), Vanessa Habisreutinger (Director AdTech), Eticus Rozas (Ad Technology & Data Manager), Jeannine Buscher (Social Media), Maurice Ziegler (Social Media), Daniel Zuberbühler (Managing Partner), Maurizio Rugghia (Managing Partner),