Adrian Merz – Executive Creative Director

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Nike dubai

Time to Shine.

This short film documents Fatma Al-Nabhani's inspiring journey becoming the Arab world’s only female professional tennis player. Proving to other young Arab women that with passion and determination, no goal is out of reach. The film was launched in Dubai as part of celebrations marking International Women’s Day.

 


Short film

 

For women in Arab countries, just stepping onto the playing field can be a massive achievement. In a male-dominated sporting landscape, largely due to tradition and culture. Support networks for aspiring young female athletes are often limited or none existent.

 


i-d vice

“Fatma Al-Nabhani calls for all arab women to shine in sport in new Nike film.”