Adrian Merz – Executive Creative Director

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Vigorsol global

Green is the
new Rock’n’Roll.

To launch “Vigorsol Easy”, a healthy green chewing gum we dramatise a relevant culture shift. Sex, drugs and Rock’n’Roll? Nowadays the “green healthy lifestyle” is the new cool, is the new badass, is the new black. Caring is the new rebellion, meditation is the mind-altering drug of choice and stevia gum replaces the cigarette.

 


TV commercial

 

Behind the scene content that continues the story online:

 


LBB online

“This new work for Vigorsol turns the rebellious rocker teen cliche on its head, and gives it a millennial twist.”

 
 


Socialmedia content

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