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yallo

yallo Black

With this campaign, yallo celebrates its Black Friday mobile deals with an 8-bit look. The Black Friday campaign shows the metaphorical hunt for the best deals in an iconic jump-and-run game world. In the film, the game hero collects upgrades for his mobile subscription - and ultimately defeats the evil, non-discounted subscription price aka robo boss.

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TVC & Online film

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yallo client

“By far the most iconic Black Friday campaign.”

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Overview

The campaign is played out as a TV advert, on YouTube and on all digital and social media channels. The main measures will be flanked by banner and display ads as well as out-of-home advertising.

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Credits

Adrian Merz (Executive Creative Director), Leandro Disler (Art Director), Jodok Meier (Copywriter), Gaston Filippo (Senior Art Director), Johnny Grubenmann (Senior Copywriter), Torben Cording (Senior Art Director), Florian Birkner (Senior Copywriter), Nadine Treml (Senior Account Managerin), Daniel Zuberbühler (Managing Partner); doity GmbH (Filmproduktion)