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Yallo

Yallo can’t …

A fully integrated image campaign for the Swiss telecom brand yallo that positions the brand as a cheeky full-telco-provider. Instead of the usual completely exaggerated promises, the new campaign self-confidently acknowledges things that yallo cannot do. In return, the real promise sticks even more: yallo can do mobile, internet and TV. The tongue and cheek tonality runs through all advertising media: TV spots, online videos, social media ads, TikTok and Tinder specials, OOH posters - and special posters that were deliberately stuck wrong onto the poster sites. Because of course yallo can't glue posters either.

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the campaign

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HEAD OF COMMUNICATION YALLO

“Short, delightfully cheeky and with a surprising outcome.”

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awards

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EDI Film award Switzerland

1 Shortlist

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Credits

Adrian Merz (Executive Creative Director), Katrin Espelage (Creative Director), Florian Birkner (Senior Copywriter), Torben Cording (Senior Art Director), Cosima Pereira (Art Director), Paul Gutjahr (Digital Art Director), Nadine Treml (Account Manager), Nicolas Hostettler (Managing Director), Anne Muhl (Strategy Director), Alexia Siegwart (Junior Strategist), Jessica Do Amparo (Senior Content Consultant), Fernando Perez (Art Director), Jeannine Buscher (Visual Storyteller), Alisha Wüest (Junior Social Media Consultant), Luca Zurfluh (Schnitt/Post), Fabian Habisreutinger (Strategy Director Media & Data), Maurizio Rugghia (Founder, Managing Partner), Daniel Zuberbühler (Founder, Managing Partner)